Professional Beauty Products Are Not What They Appear to Be

Your hairdresser may act like your best friend when you are sitting in her chair but the reality is that the salon industry is a cut throat business and the biggest deception in the whole game is the misunderstanding and mis-valuing of the importance of professional beauty products. Think for a moment about every shampoo commercial you have ever seen on television. Can you remember the names of the advertisers? Companies like Paul Mitchell, John Frieda, Herbal Essences, and L’Oreal among others are some of the biggest spenders of advertising dollars during day time television shows that target women. These advertisers are the exact people that do not want you reading this article.

Simply put, the professional beauty products industry is a multi-billion dollar a year business that in many instances reaps its profits at the expense of deceiving the very same customer base that it claims to help. The truth of the matter is that once you strip away the attractive models, beautiful celebrity endorsers, and fancy packaging you are left with a product that is not superior to the run of the mill drug store brand shampoo or conditioner that can be found in any low end grocery store or pharmacy. I am describing a situation that is very analogous to the concept of brand name pharmaceuticals compared to generic brand drugs that perform the same functions because their built from the same active ingredients. While the effectiveness of generic versus name brand stands the scrutiny of lab work including testing performed by the FDA the only discernible difference is that one version is circulated by an internationally recognizable brand name that charges a premium to financially support the continued advertisement and advancement of that brand image. This exact same concept applies to the business of beauty products and particularly shampoos and conditioners that are set at price points that are prohibitively expensive for the average consumer.

While many would argue that business is just business and that any consumer uninformed enough to spend top dollar when they can get the exact same product for a fraction of the cost is getting exactly what she deserves I would argue a different point. Consumer advocacy groups are in place to set standards regarding fair practices and to enforce anti-fraudulent behavior. The end consumer is ultimately responsible for how they use their spending power but the target market should also be considered when analyzing this specific case. Self-esteem and self image are two points in particular that deserve attention when evaluating the merits of the top tier brands that prey on consumer insecurities.

The way to put an end to this reckless assault on the American housewife is for women around the country to educate each other on the matter and then vote with their collective pocket books. Nothing sends a message like supporting a cause with purchasing power. Spread the message by sharing this article with a neighbor, sister, or friend so that the message will be heard throughout the hair product industry that enough is enough.

Organic and or Natural Beauty Products – How Europe Manages the Beauty Industry

Before digging into how Europe manages the ingredients used to manufacture cosmetic products, it becomes necessary to understand why this is so important. Personal care products, otherwise known as beauty products or cosmetic products, are known to contain over 10,500 chemical ingredients. Many of these ingredients are toxic in nature. Toxins are poisons and when used over long periods of time, can cause serious damage to one’s health. Women use an average of over 5 pounds of lotions and creams annually. The skin is the largest organ of the body and is very porous, allowing over 70% of what is applied to the skin to seep into our bodies and into our bloodstream. Through clinical studies, it has been proven that the very same toxins found in a mother’s blood have been found in the umbilical cord of the fetus. Many of these toxic (poison) ingredients are carcinogenic and can be linked to cancer as well as respiratory problems in infants, birth defects, liver and kidney disease, etc.

Perhaps now it is clear as to why it is so important to know what is being done around the world to monitor what goes into the manufacture of cosmetic products and why it should be so very important for consumers to use only certified organic and/or natural beauty products.

Europe, Asia, and Oceania have taken major steps in controlling the ingredients used in beauty products. In this article the focus will be on Europe, while future articles will tackle how other parts of the world address this issue. Having said that, one might ask what about the US? Unfortunately, with the cosmetic business being such a large (50 billion) and extremely profitable business, the US cosmetic companies employ lobbyists in Washington to prevent changes in the laws regulating the industry. Shocking as it might seem, the Cosmetic Industry is self-regulated. It can determine what it wants to bring to market without any pre-testing by any government or private agencies.

Currently Europe has one Government authority that controls the ingredients of beauty products, the European Union (EU). However, there are private institutions operating in five countries that provide independent laboratory testing to the many cosmetic companies operating throughout Europe. These independent organizations use the authority of the EU to manage the process, but in some cases, go beyond the regulations required by the EU to determine and qualify products as certified organic and/or natural beauty products. These organizations are:

-BDIH operating out of Germany;
-ECOCERT & COSMEBIO from France;
-SOIL ASSOCIATION from the UK;
-ICEA from Italy;
-BIOFORUM from Belgium

These six organizations combined also make up what is known as the COSMOS-standard. The COSMOS-standard has not yet achieved legal status, but that will be delved into later in this article. At this juncture, let’s look at how the EU manages this process.

What is the European Union? What are its aims and results? How does it work? In summary, the answers to these questions are:

-27 democratic countries participate in the EU economically and politically;
-498 million citizens in these 27 countries look to the EU for safe, consumable products, including beauty products;
-It’s results in the beauty category provide for not just safer products, but a greener environment as well;
-It works because each country sets up bodies to adopt and manage the EU’s legislation.

The COSMOS-standard represents the European cosmetic organic standards working group. It is made up of the previously mentioned organizations. It is expected to be legalized by April, 2010 by the pronouncement of the Belgian Royal Decree. Excerpts of the main objectives of the COSMOS- standards and taken directly from their final document dated January, 2010, can be summed up as follows:

“Establishing a ‘sustainable development’ that would reconcile economic progress, social
responsibility and maintain the natural balance of the planet is a project in which the cosmetics
sector is willing to be fully involved… the organic and natural cosmetics sector clearly shows its ambition to go further in setting a new standard for organic and natural cosmetics.”

The following represents a summary of a set of simple rules that will be used to manage the organic and natural beauty industry. The main focus is on prevention and safety in all segments of the manufacturing process, that is, from raw materials to market ready final products.

The rules will focus on human health through:

-Organic agriculture and natural resources always with respect for the environment;
-A manufacturing process that is environmentally clean while, at the same time, utilizing and expanding a more green philosophy that ultimately will create a higher standard for organic and natural beauty products.

The six organizations making up the COSMOS-standard, namely BDIH, ECOCERT & COSMEBIO, SOIL ASSOCIATION, ICEA, and BIOFORUM, each have their own set of standards for certifying organic and/or natural beauty products. It would take a book to delineate each agencies processes. Suffice it to say that Europe has taken a lead position on this subject through the EU and continues to improve its status by moving forward with the COSMOS-standard. One of the results of the EU’s legislation is that they have already banned over 1100 chemical ingredients used in the manufacture of beauty products, while the US has banned a mere 10.

The US, with its lack of leadership in this industry, has left the consumer vulnerable to the poisons we already know cause harm to pregnant mothers, their babies, and to the millions of consumers that have used these toxins for decades. Over time, with many countries around the world coming together to prohibit these toxic ingredients from being used in beauty products, hopefully the US will change current legislation and demand pre-testing of beauty products before they are released to the public. Further, hopefully the US will also permit independent agencies to test products to qualify them to be labeled as certified organic and/or natural beauty products. In the meantime, when shopping for certified products, simply look for the logos of the aforementioned companies out of Europe. In doing so, you will be assured of using safe, non-toxic beauty products.

Purchasing Health & Beauty Products Online

When it comes to our busy lifestyle it’s good to know that we can sit back at our leisure and browse the web day or night for all the current name brand health and beauty products that are available to us in stores, with just one big difference… we are not leaving the comfort of our home or office, fighting traffic, wasting precious time and energy running into I don’t know how many stores to compare the best products and price.

When it comes to purchasing any health or beauty item most of you know by now that knowledge of product is key to spending your money wisely. As you may know health, beauty, diet and nutritional products can be quite costly. Even the most seasoned shopper can become lost in a jungle of same products just trying to find the proper vitamin and supplement mix, not to mention the confusion of buying the right anti-aging skin care line. That’s what sets shopping online apart from trusting the advice of mere store clerks with your hard earned dollar .When you become accustomed to shopping online, it’s no different than frequenting your usual department store, just bookmark the page and your one click away from shopping for anything you can think of all in one place. You can be secure in knowing that all the factual information will be available to you on a well versed website in the form of interesting articles and advice pertaining to the special item you are interested in buying. Try finding someone with all the right answers just standing there waiting to help only you in a busy store. We are one of the largest health and wellness sites on the net today. We have become a destination on the web for all health minded people. The site prides them selves in carrying one of the largest brand name health & beauty product inventories from around the globe.

A Word of Advice when purchasing Health & Beauty Products Online

Browsing the net is one thing, but when you are looking for a particular article make sure you do a proper product search. Shopping a niche site for health and beauty items is probably better than going to sites like eBay or Amazon. In my opinion they are just interested in selling the product. Websites like these are great for gadgets and technology but fall short on product knowledge and good advice when your health is concerned, not to that mention health and beauty products usually come with a guarantee and have a certain shelf life. A website that caters to a certain product will have undoubtedly more than one line of the same product for you to compare as well as offer you a good product review. For instance, when looking to buy a supplement of fish oil there can be over 20 different brands to choose from as well as different forms of the same supplement to be taken.

The world is changing and people have begun to use the internet for just about anything from online banking to booking vacations to specialty shopping. Shopping online is viewed by most people to be a great convenience. Most feel secure in the fact that their credit card information is extremely safe. Other perks for shopping online is notice of advanced sale and internet only specials. There is usually free shipping offered by most sites and the convenience of returning it is even easier than returns to most stores. On line shoppers also know that they receive special discounts in the form of money saving coupons that are exclusive to the internet.

Next time you run out of your monthly vitamins or would like to try some new bath and body products, why not get on line and enjoy your shopping experience without even leaving the comfort of your own home.

Promotional Beauty Products Can Refurbish Your Old Marketing Campaign

Commendable body hygiene is a must for everyone. People need to be well-groomed so they can look presentable in front of each person they meet and communicate with. Thankfully, there are beauty products that can aid us maintain proper hygiene at all times. The awesome news is that these products can also be capitalized to promote your business. You can have your business name and logo fixed on these promotional beauty products and then given out as freebies.

Presently, beauty products are liked not just with women only. Even men have a marvelous use for them! That’s why corporate logoed beauty products are really fitting for any trade show or launching day. You can even give them to your loyal clients to thank them for the endless support that they’re giving you through the years. They can also be used as employees incentives that are sure to motivate them into doing more for the company.

Read ahead and ascertain about more advantages of logo personalized beauty products in your advertising campaign:

Assortment of Uses – There are hundreds of different products to choose from that arrange a multitude of uses. You can opt for facial cosmetics, hair accessories, and even body products. Safe for Daily Use – You can be sure that these products have been tested to be safe for day to day use. They don’t contain harsh chemicals that might damage the skin.

Are you now keyed up to get a hold of these awesome products? Well, you don’t have to wait that long, purchase your own set now! Here are some hints to help you decide which stuff to buy:

Propose More than One Product – It is highly recommendable that you consider giving your customers and clients a set of cosmetic or beauty items so they would have more than one product to enjoy. Verify that you imprint your business name and logo strategically on these items.

Match the Commodities – See to it that the items you grant complement each other. For example, if you accord a comb, you might want to give other hair-related commodities as well like shampoo and hair gel.