How To Market Your Beauty Products On Blogs And Forums

If you are the creative type that likes to craft and make handmade products to sell, the crafting aspect is often only the tip of the iceberg. Deciding what to make, whom to sell to and the logistics of getting the finished product to the consumer might very well overwhelm you if the entire process is not well planned. In fact the simplest plans to set up your very own handmade product business might turn into a nightmare for the unprepared. Thankfully there are many ways to cut out unnecessary stress and make life easier getting your handcrafted products out there.

In recent years, there’s been a big growth in the handmade beauty products and home fragrance sector. Some of the most popular beauty crafting niches for work from home businesses is handmade perfumes, handmade soap, scented candles and mineral cosmetics.

Many of these home based workers and crafters are doing brisk business making high quality, handcrafted goods for an ever increasing customer base. However, even the best handmade beauty products can go unnoticed in the market place if the right marketing plans are put into place.

Following are a few pointers that should help you.

Market Research To Find Out Your Target customers

It is very important to first establish if there is a demand for your products and to know who your buyers would be before making your stock. The market research will also show you what your competitors are selling and what items are popular with customers. By doing this you find out exactly what to make and minimize wastage.

A good example is this, let’s say you love the smell of licorice and use that fragrance note when making perfumes for your own use, because you love the scent doesn’t mean your customers will. Therefore, it’s no use spending a lot of money on supplies to make a product that no one wants to buy.

Create A Website For Your Products

An online store is one of the best avenues to sell your products. You can set up one up for free or next to nothing using one of the many free online shop providers and use Paypal to collect payments. Once this is done you, you can use the next two marketing tips to promote your website and products some more.

How To Promote Your Product On Other People’s Blogs

You can contact beauty and handmade product bloggers and ask them to review your goods on their site. You would need to send them a sample of the items and request that the do a write up or video about their opinion of it to their audience and subscribers.

How To Promote Your Product On Forums

Online forums and message boards can be a great place to get people talking about your products and find new customers. Forums are often very popular platforms where product recommendations and reviews are discussed. By joining forums relevant to your craft and business and getting active in discussions you can generate a lot of exposure.

In addition, most forums will allow you to use your business web address as your signature when posting on threads, this translates into more opportunities for people to click through to your website and see your products that for sale.

Natural, Organic Beauty Products – Latest Trend in Global Economy

One of the latest trends in the United States and global economy is going green. Whether it’s a grocery, health or clothing store, there are numerous businesses that are attempting to cash in on the movement of being environmentally-friendly. This shift in the marketplace can also be found in beauty products.

For decades, the average American woman has been applying various products on their skin and in their hair without understanding what’s actually inside of those goods that try to make you look like the next Heidi Klum, Gisele Bundchen or Scarlett Johansson. In recent years, the industry has been exposed and has made female consumers think twice before putting on a dozen or so health and beauty products before leaving the house in the morning.

Since cosmetics are regulated differently from food and pharmaceuticals by the Food and Drug Administration, an array of ingredients and elements do not have to be approved. Essentially, it is up to the manufacturer of such a product to decide if the cosmetic is safe or unsafe.

In 2011, the Environmental Working Group published a list of cosmetics containing chemicals that are associated with hazardous health risks. The findings were based on information released by the federal government, the companies and scientific endeavors.

The list consists of foundations that contain an ingredient known as oxybenzone, a cause of irritation or allergic reaction; powders with retinyl paltimate that has been linked to cancers; blushes considered to be human carcinogens and might even be toxic to immune and respiratory systems over a long period of time; and nail polishes that have toluene, dibutyl phthalate, and formaldehyde and can be the reasons for impaired breathing and the causes of birth defects and cancers.

Due to consumer concerns and calls for these chemicals to be removed from beauty products, there has been a growing demand in natural and organic cosmetics. Indeed, beauty professionals say these are much better for you, your skin, your health and the environment.

Although it might be expensive to immediately transform a woman’s beauty regimen, some experts say there should be a gradual shift towards natural products because, according to Trevor Steyn, founder of home-grown skincare hero, Esse, “there are new chemicals though, man-made chemicals, that we have no mechanisms to deal with and exposure to these can result in long-term health risks.”

Cosmetic chemist Diane Eales told Women24.com that the best product to start off with is a natural cleanser because “it doesn’t strip the skin of its natural oils and then as you finish your other products replace them with products with natural ingredients.”

Organizations are warning consumers to be careful about brands that label their products as “organic.” The Soil Association in partnership with three other global organic establishments have developed COSMOS, a group that is developing international organic standards for beauty and cosmetic products.

This entity explains that chemicals found in non-organic beauty products, such as phthalates, parabens and PEGs, can also be located in antifreeze and floor and oven cleaners. What the problem is is that these companies are naming these products as “natural,” “organic” and “biological,” even if their items only have one percent of organic elements.

To ensure the product you are using is actually organic, the Soil Association has published a list of companies on its website that have genuinely developed organic products. Products that are truly organic are clearly labelled for the customer.

It has been reported that all of the above also applies to hair care. Jessa Blades, a natural beauty artist, told The Daily Green that most hair products should contain natural oils, natural butters and essential oils. Consumers should avoid products that have parabens, silicone, petrolatum and similar ingredients.

Work At Home Selling Beauty Products

Marketing Health Care Products From Home

By starting your own home-based business selling natural health care products from the comfort and convenience of your own home, you can not only eliminate the stress and hassle of commuting, punching time clocks and dealing with employers’ power trips, you’ll finally start making the kind of income you deserve while providing a valuable product to those who need them. If you have nothing more than a phone and a pad of paper, you can get started selling beauty products right away. With the increased awareness of harmful chemical substances in so many everyday products, the market for selling natural health care products has never been better!

Imagine…

1) Sleeping every morning until you’re finished sleeping (instead of awakening to a jangling, jarring alarm clock)

2) Setting your own hours, allowing you to give your children the care they deserve instead of entrusting them to strangers

3) Having complete control over the amount of money you make

A home based business selling beauty products can help to make this happen.

The fact is, best-selling natural health care products will always be in demand, regardless of the economy. Partially because health care in the U.S. is priced out of reach for so many, people are increasingly taking personal responsibility for their own health – and as competition in the job market intensifies, people will be looking for every edge in those job interviews, meaning that the demand for the top-selling beauty products will only go up. When you work at home selling beauty products, you’re actually helping these people to get the advantage they need!

You’ve Been There

You may be one of those who has been burned by “work-at-home” pyramid schemes before. In fact, such “pyramid schemes,” while not illegal, are certainly unethical and should be avoided at all costs.

The good news is that there are many alternative business models when it comes to selling cosmetics or anything else. Direct sales and affiliate programs are far better for those who work at home selling cosmetics.

If you already have a website that gets a fair amount of traffic, an affiliate program is an excellent way to start a home based business selling beauty products. You simply place a banner ad on your site advertising the product, and receive a certain amount for each “click-through” that results in a sale. This way, you can actually make money in your sleep.

The other model, direct sales, is more practical for most people – and if you have a prominent reputation in your community, you’re already ahead of the game, because with this business model, you’re selling cosmetics via word-of-mouth. This means you spend little or nothing on advertising.

Either way, if you plan to start selling natural health care products, it is important that you believe in the products you’re selling. Beauty products are personal, and it is highly recommended that you try every one that you plan to market to others. That way, selling natural health care products will be a breeze!

Wholesale Beauty Products

Reselling wholesale beauty products is a very profitable business. Everyone wants to look their best and will spend money to do it. To resell beauty items you will first need to find your niche and then find a reputable wholesaler. Once these two things are accomplished, you will be on your way to selling beauty products and making a good profit from it.

There is such a huge choice of products to choose from in the beauty category that you can resell many different items or just specialize in one area. Beauty products will always be top sellers as women and men alike will always care about their appearance and will spend enormous amounts of money to find products that will help them with their beauty regimen. Below is just a partial list of beauty items that can be resold:

  • Makeup
  • Mineral makeup
  • Cosmetic bags
  • Hair brushes
  • Skin care products
  • Anti aging and wrinkle creams
  • Eye creams
  • Body lotions
  • Hair products such as shampoos, conditioners, hair repair serums
  • Toothpaste, tooth whitening gels, mouthwash
  • Bath oil and shower products
  • Face washes, toners, moisturizers
  • Body polishes and scrubs
  • Natural hair products
  • Perfumes and fragrance
  • Curling irons, straighteners, hot rollers
  • Shaving accessories
  • Face masks
  • Pedicure and manicure products
  • Massagers

To find a profitable beauty niche, look at completed listings on eBay to see what is selling and for how much. You can also read magazines, look at websites to see what their best sellers are, visit makeup counters at the mall to get ideas and ask family and friends what products they like to use. These ideas can help you decide what you would like to offer for sale.

To find a reputable wholesale company that meets your needs, you should first look at several different companies and then compare them. Some may have a high minimum order requirement while others may have a low order requirement or none at all. Also compare prices of the products to see where you can get the best deal. If you do a comparison of each company before you actually buy, you can sometimes save a lot of money and this means more profit for you when you resell the items. You should also read reviews and ratings of the wholesale companies that you are interested in to see how this company has performed for other retailers. By doing this you can be assured that the wholesaler is on the up and up and that you will have a good experience with them.

Before you even start to resell beauty items, first find your niche and then find a reputable company that has the wholesale beauty products that you want to resell. If you do a bit of research first before jumping into anything too fast, you will find that your business of selling beauty products will be a very profitable and enjoyable one.